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Routledge Handbook of International Sport Business

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Published in Routledge Handbook Of International Sport Business (Routledge International Handbooks)

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Routledge Handbook of International Sport Business (Routledge International Handbooks)

by Kevin Heisey

4.6 out of 5

Language	:	English
File size	:	13363 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	411 pages

A Comprehensive Guide to the Global Sport Industry

The Routledge Handbook of International Sport Business is a comprehensive guide to the global sport industry. It provides a detailed overview of the key aspects of sport business, including its history, governance, marketing, finance, human resources, and operations. The handbook also examines the challenges and opportunities facing the sport industry in the 21st century.

The handbook is divided into six parts:

: This part provides an overview of the sport industry, its history, and its key stakeholders.
Governance and Regulation: This part examines the governance and regulation of the sport industry, including the role of international organizations, national governments, and professional leagues.
Marketing and Sponsorship: This part explores the marketing and sponsorship of sport, including the development of marketing strategies, the use of social media, and the management of sponsorship relationships.
Finance and Economics: This part examines the finance and economics of the sport industry, including the revenue streams, cost structures, and profitability of sport organizations.
Human Resources and Operations: This part explores the human resources and operations of the sport industry, including the recruitment, training, and development of sport personnel, and the management of sport facilities and events.
Challenges and Opportunities: This part examines the challenges and opportunities facing the sport industry in the 21st century, including the impact of technology, globalization, and the changing consumer landscape.

The Routledge Handbook of International Sport Business is a valuable resource for students, researchers, and professionals in the sport industry. It provides a comprehensive overview of the key aspects of sport business, and it examines the challenges and opportunities facing the industry in the 21st century.

Part 1:

Chapter 1: The Sport Industry: An Overview
Chapter 2: The History of Sport Business
Chapter 3: Key Stakeholders in the Sport Industry

Part 2: Governance and Regulation

Chapter 4: The Role of International Organizations in Sport
Chapter 5: The Role of National Governments in Sport
Chapter 6: The Role of Professional Leagues in Sport

Part 3: Marketing and Sponsorship

Chapter 7: Developing Marketing Strategies for Sport
Chapter 8: The Use of Social Media in Sport Marketing
Chapter 9: Managing Sponsorship Relationships

Part 4: Finance and Economics

Chapter 10: The Revenue Streams of Sport Organizations
Chapter 11: The Cost Structures of Sport Organizations
Chapter 12: The Profitability of Sport Organizations

Part 5: Human Resources and Operations

Chapter 13: The Recruitment, Training, and Development of Sport Personnel
Chapter 14: The Management of Sport Facilities and Events
Chapter 15: The Role of Technology in Sport Operations

Part 6: Challenges and Opportunities

Chapter 16: The Impact of Technology on the Sport Industry
Chapter 17: The Impact of Globalization on the Sport Industry
Chapter 18: The Changing Consumer Landscape in the Sport Industry

About the Editors

Simon Chadwick is Professor of Sport Business Strategy and Marketing at Salford Business School, University of Salford, UK. He is a leading expert on the business of sport and has published extensively on topics such as sport marketing, sponsorship, and the globalization of sport.

Kai Wang is Professor of Sport Business Management at the University of Hong Kong. He is a leading expert on the sport industry in Asia and has published extensively on topics such as sport finance, sport economics, and the development of the sport industry in China.

Reviews

"The Routledge Handbook of International Sport Business is a comprehensive and authoritative guide to the global sport industry. It provides a detailed overview of the key aspects of sport business, and it examines the challenges and opportunities facing the industry in the 21st century. This handbook is a valuable resource for students, researchers, and professionals in the sport industry."

Professor David Shilbury, Loughborough University, UK

"The Routledge Handbook of International Sport Business is a must-read for anyone interested in the business of sport. It provides a comprehensive overview of the key aspects of sport business, and it examines the challenges and opportunities facing the industry in the 21st century. This handbook is a valuable resource for students, researchers, and professionals in the sport industry."

Professor Susan J.

Routledge Handbook of International Sport Business (Routledge International Handbooks)

by Kevin Heisey

4.6 out of 5