5th Edition Kindle Edition

Creating and Sustaining Brand Equity: A Comprehensive Guide to Building Strong Brands

In the competitive world of business, building a strong brand is essential for any company that wants to succeed. Brand equity is a measure of the value of a brand, and it is a key factor in...

Melvin Blair5 min read

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International Business: A Comprehensive Guide with Case Studies

In today's interconnected global economy, businesses are increasingly operating across borders. International business presents both opportunities and challenges for organizations, and it is essential to have a solid understanding of its...

Henry Wadsworth Longfellow5 min read

Integral Logistics Management: Operations And Supply Chain Management Within And Across Companies Fifth Edition

Operations and Supply Chain Management Within and Across Companies: A Comprehensive Guide for Effective Business Practices

In today's dynamic business environment, organizations face unprecedented challenges and opportunities. To remain competitive and achieve sustainable growth, companies must excel in managing their operations and supply...

Federico García Lorca6 min read

Sport Management In Australia: An Organisational Overview

Sport Management in Australia: An Organizational Overview

Sport management is a rapidly growing field in Australia, with opportunities in a wide range of organizations. Sport managers play a vital role in the success of sport organizations, and they are responsible for a variety of...

Leo Mitchell4 min read

Bailey S Head And Neck Surgery: Otolaryngology (Head Neck Surgery Otolaryngology)

Otolaryngology – Head & Neck Surgery: A Comprehensive Guide to Diagnosis and Treatment of Ear, Nose, Throat, and Head and Neck Disorders

Otolaryngology – Head & Neck Surgery, commonly referred to as ENT (Ear, Nose, and Throat),is a medical specialty dedicated to the diagnosis and treatment of a wide...